TAO GROUP HOSPITALITY

TAO group Hospitality is a leading restaurant and nightlife company that develops, owns, and operates many of the world's most recognized restaurant and entertainment venues under various brands. 

 

MY RESPONSIBILITIES

As a Digital Marketing Supervisor for the New York City venues; Beauty & Essex, Vandal, and Tao Uptown, I was in charge of the following projects :

  • Create inventive content ideas and topics that drive engagement on the venues social media channels

  • Photography creation, curation, and selection for the social channels: Instagram, Facebook, Twitter, Google Business

  • Creation of weekly social media calendars and the posting across relevant channels

  • Direct management of social media channels

  • Interaction with guests who tag and reference the venues and management of the online inquiries

  • Liaise with food bloggers & chefs to create cross-promotional content

  • Send to management a monthly social media statistic report

  • Work with the venues chefs and the operations team to schedule photo & video shoots

  • Coordinate and support events that are led by the marketing team

  • Update the website venues

SOFTWARE & TOOLS 

  • Photoshop

  • Lightroom

  • Trello 

  • Slite

  • Basecamp

  • Yelp

  • Open Table

  • Google business

  • Iconosquare

  • Worldpress

  • Hootsuite

  • Google Analytics

  • Facebook Business manager

  • Instagram business

  • Twitter

PERIOD

 

February-March 2020 (Full-time contract ended because of Covid-19)

INSTAGRAM GALLERIES

 

Includes curated content from users, photos from Tao Group photo library, and photos taken by me for Tao Group. 

BEAUTY AND ESSEX NYC 

146 Essex St, New York, NY 10002

TAO UPTOWN

42 E 58th St, New York, NY 10022

© 2020 by Mylène Fernandes Photography.

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